Benefits of a One Page Website
You've started a new business, your logo has been designed and you are almost ready to print your business cards and other marketing materials. You would like to include your website address to build your credibility but you don't have the time to write all the content that is needed for a full website. However, you don't really want to start distributing your printed materials with no website address only to have to re-print them later (more cost!). Is there a solution?
We Have the Solution
Many entrepreneurs who are starting a small business find themselves without the time or budget to get a full website developed. A perfect solution is to let us build you a one page website which you can use to display all your basic business information. Elements that are useful to have on your website include:
- Brand Identity Graphics Your logo and other visual elements that you use in your business should also appear on your website giving a consistent look and feel across your marketing materials. (If you don't yet have a logo, we can help – just give us a call and tell us what you need).
- Description of your Business The description of your business should be between one paragraph and one page in length when typed into a Microsoft Word document. Keep it short and simple, your website visitors are more likely to read the contents of a shorter webpage: the ultimate goal of your webpage is for people to read it and learn more about you!
- Contact Information Your contact information is hugely important as your website might be found in a search engine, bringing in new customers. Web users like to see your phone number and address as much as your email address - your website might interest them and they may want to call you. Your website is also a great reference for any of your current clients or anyone you meet while networking who loses your business card - they can easily look you up on the web!
- Testimonial from a Client Your client's can enhance your business's credibility! An enthusiastic, testimonial by a real person (you can use first name, full name or whatever your clients feel comfortable with) will begin to calm any fears that a potential client may have.
Having a website is a 'must' in today's business world to complete your marketing package. Even a one page website can bring in new clients and help to convert potential clients into paying ones clients.
Search Engines
A one page website can also be a great way to get a jumpstart on building search engine rankings. You can include search engine keyword phrases into the text on the webpage, and then submit your one page website to all the major search engines. Your website will get established in the search engines and can start to build your website's search engine profile and history.
Advertising with a One Page Website
Your one page website may be the cheapest and most cost effective advertising for your business. A one page website kept simple but crammed with information on your location and services that you offer could be within the top 5 search pages on the major search engines. The cost of a one page website compared to traditional advertising such as Yellow pages or any other massive paperback is minimal and the results are much better.
More and more, potential clients are not letting their "fingers do the walking". Many people today are finding what they need by using their fingers to click at Google, Yahoo! or MSN.
If you do not have a website, you are losing potential clients before you even have a chance to tell them about your product or service. Think of a website as multiple, full-page Yellow Page ad that gets many more leads for your business.
Articles to Help You Get Started
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